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I Tried 7 Grocery Store Matcha Brands To See Which Ones Are (And Aren't) Worth The Money β€” Here Are My Thoughts

Let's see which matcha reigns supreme...

Hi, I'm Dannica, and I love matcha! Last year, I went on a mission to find the best chain coffee shop iced matcha latte, and though I found it, this economy does not allow me to buy one regularly. So, I switched over to making my matcha lattes (and coffee) at home.

Person sipping a green drink with a straw in a car; second image shows a hand mixing green matcha tea labeled "gorgeous."

Luckily, since my mom and aunt both recently had work trips in Asia, I have a stash of ceremonial matcha at my disposal (the highest grade). But once that runs out? Well, I'm pretty sure I'll have to turn to non-ceremonial, because true ceremonial matcha can get pretty pricey. Like, at least $40 (at minimum), depending on the amount.

Person holding a canister of Organic Matcha Green Tea labeled "Ceremony Grade Matcha Tea, Pure Made in Japan."

WHICH IS WHY! Today, I'm here to try out the most popular non-ceremonial matcha powders you can find at grocery stores and see which ones are worth buying. Welcome to Matcha Madnessℒ️ 2.0!

Text on a checkered background reads: "Matcha Madness (Part 2)" with images of two matcha drinks

But first, let's get into a ✨history lesson✨. Matcha is a green tea that, though it is generally associated with Japan nowadays, originated in China. It presents as a finely ground powder made from shade-grown leaves, and there are several grades of matcha β€” the highest being ceremonial, meaning it's produced from the youngest of leaves. Matcha was originally (and still is!) used ceremonially among Buddhist monks and others to promote mental clarity and meditation, and is believed to have medicinal benefits due to its high antioxidant content. However, the drink has expanded beyond its traditional role and surged in popularity worldwide, and now you're bound to find a matcha-incorporated donut, cake, latte, ice cream, and everything in between! 🍡

Alright, so I went to several grocery stores and cross-referenced the more popular matcha brands online to determine which ones I should try. As I mentioned, ceremonial matcha can get pricey, so for everyone's sake, I only went for the "lesser" grades. I ended up with seven different brands to make my iced lattes. Some came sweetened, while some didn't, so I'll have winners at the end for best overall, best sweetened, and best non-sweetened matcha! But for now, we're just gonna do a classic ranking from worst (meh) to best (amazing).

Matcha-themed kitchen counter with different matcha tea products, a whisk, and a bowl

7. MUD\WTR β€” I bought this at Sprouts for $23.99, but it's also sold at Target. You get 72 grams in this packet, and it's organic, premium, unsweetened matcha blended with a bunch of other stuff like ginger, black pepper, turmeric, and a blend of mushrooms.

Glass of matcha drink with a metal straw next to a Mud\Wtr rise matcha blend pouch on a kitchen counter

Y'all... This was an immediate no, I'm sorry. There was WAY too much going on in this blend for my taste. First of all, the way it actually looked like mud water:

A purple bowl of matcha latte with a spoon. Matcha latte powder box is nearby on a stone countertop

RATING: 0.5/5 🍡

6. CHAMBERLAIN COFFEE β€” I bought the 283-gram Blue Matcha Latte with Oat Milk blend (vanilla-flavored) at Target for $19.69. There weren't any nearby stores that carried an original blend, so this was the closest one. It's made with Japanese matcha, has notes of vanilla, and gets its blue hue from butterfly pea powder. There's powdered oat milk in there, as well, but I still used my handy dandy 2% to make the drink creamier (plus, the packaging told me to add milk anyway).

Glass of blue matcha latte with ice and straw beside a bag labeled "Chamberlain Coffee" on a kitchen counter

Simply put: This was not good. In fact, it was also an immediate no. Well, I took a sip, was shocked by the taste, took another sip to confirm that I didn't like it, and was met with even more shock. Listen, I was actually quite excited to try this brand because I'd heard raving reviews about Emma Chamberlain's coffee all over social media (for those who don't know, Emma Chamberlain is a big online personality turned entrepreneur and celebrity). In fact, I actually saved this matcha to try for last because I just assumed it was going to be tasty. But alas, some dreams aren't destined to become reality.

A person pours a thick purple smoothie into a tall glass on a kitchen counter

RATING: 1/5 🍡

5. TRADER JOE'S β€” I bought this 227-gram Trader Joe's mix for $4.99, and it doesn't require any additional milk! All you need is hot water, a whopping THREE TABLESPOONS of the powder, and ice, if you want to drink it iced.

Glass of iced matcha latte on a countertop with matcha latte mix and ingredients in the background

OK, so three whole tablespoons of matcha to make one singular drink is a lot. Maybe it's because you need that much for the powdered milk of it all inside the blend, but that just tells me that the matcha itself is not concentrated. And you can often tell how strong a matcha will be by its color and creaminess. The TJ's one, off looks alone, was such a pale green that I already had an inkling it was going to taste no better than mid-tier β€” and I was right.

Hands whisking matcha green tea in a bowl next to an open matcha container on a countertop

RATING: 2.5/5 🍡

4. MATCHA LOVE β€” I bought this 226-gram pouch of sweetened barista craft blend matcha from Sprouts for $17.99. It's sweetened with real sugar, and because it's a barista craft blend, it was created specifically for lattes and other milk-based drinks.

Iced matcha latte in a glass with a straw on a kitchen counter, next to a bag of Matcha Love powdered tea

This matcha was good, but it was SUH-WEET! The sugar of it all slapped me in the face and woke me up from my matcha stupor (mind you, this was my fifth consecutive matcha latte, so I was crashing at this point). Also, the powder itself was very interesting to me. It looked like little plastic micro-balls.

A hand holding a tablespoon of vibrant green matcha powder over a bowl

RATING: 3.5/5 🍡

3. JADE LEAF β€” Full transparency, I was sent this matcha by the brand, but NOT for this taste test specifically, and I was under no obligation to positively review it, either. But honestly, this was the most popular brand I saw on the shelves as I was out buying matcha. Whether it was at Target, Albertsons, or WinCo, Miss Jade Leaf was always there. AND the matcha is sourced from family-owned farms in Japan. This original cafΓ©-style sweetened matcha craft mix is selling for $9.99 for 150 grams at my nearest Target location.

A glass of matcha latte with ice beside a bag of Jade Leaf Matcha Latte mix on a kitchen counter

Similar to Matcha Love's craft blend, Jade Leaf's mix was also on the sweeter side β€” but it was a bit more robust and better balanced, which is why I ranked it above Matcha Love. Again, though, the matcha itself seemed suffocated by the sweetener.

Matcha being poured into a glass of iced milk on a kitchen counter with food items in the background

RATING: 3.8/5 🍡

2. GOOD & GATHER β€” Good & Gather is Target's grocery brand, and for this unsweetened, 113-gram bag, I paid $15.99. And let me say, this thing was hard to find! I went to two Targets in my city to find that they were all sold out. Luckily, I was visiting some family in San Diego and decided to check Target there, and I was able to snag the LAST ONE. All that to say, I had high hopes.

Iced matcha latte with a glass straw sits beside a bag of organic Japanese matcha on a kitchen counter

Man, this matcha was surprisingly VERY GOOD. The quality was truly "premium," as it says on the packaging; the flavor was robust and had so much depth, and being unsweetened left room for customization. I mean, look at the gorgeous, deep green color:

Matcha latte being poured into a glass of milk with ice on a kitchen countertop

RATING: 4/5 🍡

Before we get to the winner, I just want everyone to know that I did NOT want to waste any milk, so I drank basically all of these matchas (except the first two on the list, no shade). I was awake until 5:30 a.m., my stomach was at war with itself, and not even my hour-long walking session made me feel better. Here's me starting the taste test versus me after my, like, fourth matcha:

Two-panel meme: Left shows a smiling person with a drink, sister in background; right shows the same person looking stressed with hand on forehead

Anyway... The winner is...

1. πŸ‘‘ AIYA β€” I found this brand at Sprouts, too, and I decided to pick it up after sleuthing on Reddit and seeing the number of people who recommended it. It's a family-owned business that's been around for over 100 years, founded in 1888. I bought this 100-gram organic, culinary-grade matcha for $26.99. Yes, it's the most expensive matcha on this list, but I honestly think it's worth it if you have the means to splurge a little.

Iced matcha latte in a glass with a metal straw next to a bag of organic culinary-grade matcha powder on a kitchen countertop

Aiya, you gorgeous, gorgeous girl. Honestly, this was the perfect blend for me. It's also unsweetened, but it perfectly balances the tea's earthy, vegetal flavors without being overtly bitter. In fact, it has quite a mild, pleasant flavor, but it is still full-bodied.

A ceramic bowl filled with frothy matcha tea sits on a speckled countertop, next to measuring cups and a coffee machine

RATING: 5/5 🍡

Text "The Winners" surrounded by iced green drinks on a checkered background

Here's a recap of every matcha brand I tried, and the ones I'd recommend for best overall, best non-sweetened, and best sweetened:

β€’ MUD\WTR: $23.99 (0.5/5 🍡)

β€’ Chamberlain Coffee: $19.69 (1.5/5 🍡)

β€’ Trader Joe's: $4.99 (2.5/5 🍡)

β€’ Matcha Love: $17.99 (3.5/5 🍡)

β€’ Jade Leaf: $9.99 (3.8/5 🍡) β€” BEST SWEETENED

β€’ Good & Gather: $15.99 (4/5 🍡) β€” BEST OVERALL, factoring price

β€’ Aiya: $26.99 (5/5 🍡) β€” BEST NON-SWEETENED

And that's a wrap! I gave myself the matcha ick after doing this, but I'd better get over it soon so that I can get through all the leftovers! Do you have a favorite matcha brand? What's your favorite way to make matcha at home? I love to add some homemade strawberry puree in there. Let's talk all things matcha in the comments!

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